At Pasta Rituals, we are bringing generations of Italian-American family traditions straight to your table. Founded by Jeffrey Haddad and Georgio Takounakis, our story is one of heritage, love, and the time-honored craft of handmade pasta—a ritual passed down through the years, now shared with the world.

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For decades, Jeff’s family gathered every Christmas Eve to roll dough, fill ravioli, and create lasting memories. This tradition was more than just cooking—it was a way to connect generations, honor the past, and share love through food. Inspired by these rituals, Jeff and Georgio set out to bring this deeply personal tradition to others, creating Pasta Rituals as a way to preserve and share the art of handmade pasta.

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With a background in media, branding, and storytelling, Georgio brings a creative vision to Pasta Rituals, helping to transform Jeff’s family tradition into a brand that speaks to anyone who values authenticity, craftsmanship, and the emotional power of food. His expertise in engaging audiences and building meaningful brands ensures that every aspect of Pasta Rituals stays true to its roots while reaching new generations of pasta lovers.

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We believe in doing things the right way—the traditional way. Our small-batch ravioli is handcrafted with premium, locally sourced ingredients, using time-honored techniques that ensure every bite reflects the love and craftsmanship that started in Jeff’s family kitchen.

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At Pasta Rituals, every dish tells a story, every meal is a tradition, and every bite is an invitation to experience the warmth of generations past.